Passing on respect for ingredients
Transmission begins with respect for the land. It is the celebration of French dairy products and the historic expertise behind them, originating in the heart of Normandy, between the rivers Elle and Vire.
For 80 years, Elle & Vire® has placed transmission at the heart of its identity.
Heritage, expertise, partnerships and Ambassadeurs:
every facet of the brand carries the same values of sharing, excellence, technical mastery and innovation.
It all began in Normandy
In December 1945, Auguste Grandin, a Norman farmer and mayor of Condé-sur-Vire, founded the Elle & Vire® Valleys butter cooperative together with 17 dairy farmers.
80 years later, the cooperative has grown, but its founding philosophy remains unchanged, with transmission at the heart of its values.
It may take the form of know-how, high standards, a passion or a dream that we nurture and encourage. These sometimes invisible bonds shape careers and keep our profession alive.
Transmission begins with respect for the land. It is the celebration of French dairy products and the historic expertise behind them, originating in the heart of Normandy, between the rivers Elle and Vire.
As soon as the word ‘terroir’ is mentioned, it resonates. And it is true that we are lucky to have an incredible one. Excellence means doing everything so that every ingredient is used to its fullest potential. Then comes the human hand - and that is where the magic happens. It is something very human.
Pierre Gagnaire
Culinary Chef, multi-starred Elle & Vire Professionnel® Partner since 2005
To pass on knowledge is to pass the torch. It’s the story of one generation offering its expertise and high standards to the next.
Pastry is an art of extreme precision in which every technique is rooted in heritage, yet constantly reinvented.
You can learn on your own, but you learn much more slowly that way. Explaining things, taking time - that is something deeply rooted in me. That is the richness of our profession as pastry chefs: transmission and sharing. These are our most valuable values.
Maxime Guérin
Pastry Chef at La Maison de l’Excellence®
Some dreams can only be built as a team. As a Partner of the World Pastry Cup, Elle & Vire Professionnel® supports candidates at every stage of their journey, helping them pursue their dream of reaching the highest level of Excellence.
Yoan worked with me for 10 years until he became my sous-chef. So when he called me and said: ‘Chef, I want to enter the competition, but on one condition: that you stand behind me,’ I said yes, of course!
Jérôme de Oliveira
World Pastry Champion 2009 and Chef Ambassadeur Elle & Vire Professionnel®
Because passing on knowledge is, above all, a story of women and men.
For 80 years, Elle & Vire® has supported those who learn, teach, create, and inspire. To mark this anniversary, Chefs from around the world wanted to speak out to send a message to the brand and share, in a few words, what Elle & Vire® means to them.
A mosaic of voices, emotions, and memories that illustrates the bonds forged over generations.
With this anniversary edition, Elle & Vire Professionnel® gives a voice to the people who keep our profession alive daily.
Stories of knowledge passed down, Chef’s perspectives, inspiring testimonials and decadent creations come together throughout these pages to celebrate 80 years of human and culinary adventure.
