Is a pouch of thick full-fat cream a thick crème fraîche ?

Thick full-fat cream is produced like a thick crème fraîche: this means that the lactic ferments added to the cream cause the cream to thicken naturally and give it a slightly acidic taste. However, French regulation stipulates a maximum use by date of 30 days for crème fraîche. The pouch packaging which protects our cream from the effects of light and air provides a longer use by date of 60 days, which is great for our consumers but unfortunately is not compatible with regulation on ‘fresh’ products. Therefore, thick full-fat cream cannot be labelled as ‘fresh’.